I just listened to a great podcast of Malcolm Gladwell talking about how we can’t trust people’s opinions. It reminded me so much of why I didn’t like doing web design for others,

and it was probably partly my fault for giving them choices

from which people couldn’t not pick one from another in any sensible

way. I would make a few versions of something and they may pick

the most ugly version I made, the one I didn’t want them to pick. Other

times I would make one version and then they would keep changing it and

never stop since they could not describe what they wanted, I would just

make new ones according to what they said, which wasn’t necessarily what

they wanted, since they may have lacked a way to explain what they

wanted in words.